Grow with Onside

Onside helps publishers grow through Web2App distribution, running and optimizing campaigns across Google Ads and Meta Ads — from setup to scale.

What we can do for you

We can run and optimize campaigns on your behalf, including:

Paid acquisition channels

• Google Ads (Search, Performance Max, Display)

• Meta Ads (Facebook & Instagram)

Campaign management

• Campaign setup and launch

• Creative recommendations and testing

• Landing page optimization

• Web2App funnel optimization

• Attribution and analytics setup

Measurement

We help configure tracking and measure:

• Clicks

• Store installs

• App installs

• Key in-app conversion events (e.g. registration, purchase)

We can see every step a user takes—from clicking your ad, visiting your page, installing the app, to finally using it—so you know exactly where your customers are coming from and which campaigns are working. We tailor our services to fit your specific needs and objectives.

For more information: Onside Attribution

Two ways to grow with Onside

1. Test & Scale

Validate Web2App performance before committing significant budget

For publishers looking to test alternative distribution, Onside offers a structured way to validate performance before scaling.

What’s included

• Up to $10K in marketing budget

• Campaign execution in Google Ads and/or Meta

• Funnel setup and optimization

• Attribution and performance measurement

• Hands-on support throughout the testing phase

How it works

1. Publisher integrates Onside tracking

2. Onside launches and optimizes campaigns

3. If targets are met, the publisher scales independently

Best for

• Publishers testing Web2App

• Teams exploring alternative distribution

• Apps validating acquisition performance

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2. Revenue Share Growth

Onside funds growth — partners share the upside

For apps already demonstrating strong performance, Onside can take on marketing investment and acquisition execution.

What Onside covers

• 100% of marketing spend

• Campaign execution in Google and Meta

• Optimization of the full Web2App funnel

• Continuous performance improvements

Commercial model Revenue sharing is based on performance.

Onside succeeds only when acquisition performs — aligning incentives around sustainable growth.

Typically a fit for

• Apps already performing well in the App Store

• Products with proven monetization

• Clear conversion signals and measurable LTV

Available for selected partners only.

Interested in growing with Onside?

Interested in Google Ads, Meta campaigns, Web2App acquisition, or one of Onside’s growth programs?

Contact [e-mail] to discuss eligibility, GEOs, launch timelines, and the best growth model for your app.